DiscoverThe Brand HunchEntertain or die: Balancing creativity and commercial success as a CMO
Entertain or die: Balancing creativity and commercial success as a CMO

Entertain or die: Balancing creativity and commercial success as a CMO

Update: 2025-09-10
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In this episode of The Brand Hunch podcast, we chat with Francis Coady, CEO of Grand Pacific Entertainment & Advisory and king of branded entertainment. From launching Havas’ Sports & Entertainment division and scaling it into a multi-million dollar business, to producing award-winning music-led campaigns, Francis shares how he balances artistic instinct with commercial success, and why great marketing is as much about entertaining as it is about delivering results.
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Entertain or die: Balancing creativity and commercial success as a CMO

Entertain or die: Balancing creativity and commercial success as a CMO

Francis Coady, Lindsay Rogers