DiscoverThe Brand HunchLive at SxSW Sydney: the ROI of creative courage
Live at SxSW Sydney: the ROI of creative courage

Live at SxSW Sydney: the ROI of creative courage

Update: 2025-10-16
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This episode’s a special one, our first ever live recording at SxSW Sydney! We chat to Mark Richardson, GM of Marketing at Petbarn (and formerly of Aldi, Marley Spoon, and M&C Saatchi), about challenger brands, creative effectiveness, and the ROI of brave ideas. From building Aldi’s Good Different platform to leading well-known brands with empathy and edge, Mark shares his take on what makes marketing memorable (and why pets might just be the secret to great advertising!)
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Live at SxSW Sydney: the ROI of creative courage

Live at SxSW Sydney: the ROI of creative courage

Mark Richardson, Lindsay Rogers