Building Effective Marketing Teams – with Kushlani De Silva
Description
In this episode we’re joined by Kushlani De Silva, a fractional CMO, to discuss the perception of marketing within organizations – and why having dedicated resources for different marketing functions is essential for scalability and sustainable growth.
Kushlani tells us about her role providing strategic marketing input and support to organizations in the tech industry, sharing her insights on how to build effective marketing teams. She highlights the issue of organizations placing too much workload and expectation on a one-person marketing team, emphasizing the need to set realistic expectations and view hiring as an investment in the business.
We also discuss the challenges of recruiting for marketing roles; in particular, the importance of having an effective screening process to ensure the candidate’s skills and experience align with the organization’s needs.
United States
