How Large Organisations Use MarTech for Campaign Management – with Claudia Steinke and Andy Andrews
Description
In this episode of Masters of Marketing we chat with two of our Marmind teammates, Claudia Steinke and Andy Andrews, about the benefits of marketing resource management tools for large, multinational organizations.
Claudia and Andy highlight how MRM tools like Marmind enable teams to focus on planning and orchestrating their marketing, rather than dealing with endless administrative tasks.
We discuss how Marmind, in particular, facilitates campaign management by providing a centralized platform for all of an organization's marketing plans, budgets, and results. They explain how using the software increases transparency and accountability, makes cross-team collaboration easier, and takes the labor out of reporting – allowing real marketing tasks to take center stage.
Claudia and Andy also chat about some of the challenges faced by multinational marketing teams, and how they help these clients navigate the process of change – and even get excited about it! - when implementing a new MRM tool.
Tune in for more!
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