Why Accessibility Matters in Marketing – with Sacha Martina
Description
In this episode of Masters of Marketing, we're joined by House of Inclusion co-founder Sacha Martina to discuss the vital importance of diversity, equity, and inclusion (DEI) in marketing.
With approximately 15% of the world's population living with some form of disability – and even more experiencing gaps in digital accessibility due to age or using a non-native language – making marketing more accessible and inclusive can dramatically improve your brand's reach.
Sacha provides guidance on how marketers can create more inclusive content, such as simplifying language, improving readability, and making use of subtitling - highlighting the importance of gathering relevant feedback to ensure your message lands.
We also discuss the best ways to challenge resistance to DEI initiatives – and why inclusivity needs to be a consistent practice, not a one-time effort.
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