Using AI in Marketing – with Luis Sousa
Description
In this episode we chat with Luis Sousa, co-founder of The AI Break newsletter, about the rapid evolution of AI tools – and the challenges and opportunities of using them in marketing.
While many marketers are experimenting with AI tools, there’s often a lack of understanding about their applications and the extent of their capabilities. Luis explains that AI is not yet a magic solution to all our marketing woes – but, when properly implemented, it performs well in certain areas and can save us time and increase productivity.
Luis gives examples of some of the impressive AI tools currently available. To stay ahead of the curve, he recommends expanding your skill set by experimenting with a few that might fit your needs.
We also chat about the social responsibility and privacy concerns accompanying advancements in AI technologies, and what we might expect over the coming years.
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