Enhancing Marketing with AI – with Cathy McPhillips
Description
In this episode of Masters of Marketing, we welcome back Cathy McPhillips, Chief Growth Officer at the Marketing Artificial Intelligence Institute.
We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predict trends.
While AI technologies can help us achieve more in less time, Cathy explains that it’s important to balance using AI as a tool with maintaining the human touch in our marketing efforts. AI should be used to assist and augment our work; not to replace experts, or to churn out unedited content.
Finding the correct AI tool for your specific use case - and knowing its limitations - is the key to improving your workflow and achieving results.
Cathy also tells us about the benefits of building and using custom GPTs to assist marketers, as well as providing details of the upcoming Marketing AI Conference, MAICON.
Tune in to discover new ways of enhancing your marketing with AI!
Connect with Cathy on LinkedIn
Check out the Marketing AI Institute
Learn more about the Marketing AI Conference (MAICON)
United States
