DiscovereCommerce MasterPlanBuilding a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner
Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Update: 2025-06-09
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Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK. 

 

Hit PLAY to hear: 

 

  • 🤯 How a market stall became a near £20M empire! 
  • 🤫 The surprising reason Bird & Blend still handles their own fulfillment. 
  • 🛍️ Unlock the secret to blending online & physical stores for ultimate customer love. 
  • 🚀 Mike's no-nonsense tips for scaling your eCommerce without losing your soul. 
  • 🤔 Ever wondered how to truly nail the customer experience? This episode has answers! 
  • 👂 Discover the management style that empowers a winning team (and what not to do!). 

 

Key timestamps to dive straight in: 

[05:59 ] Bird & Blend's Journey to Success 

[08:19 ] Adapting Through Business Growth Stages 

[12:45 ] Management Self-Reflection Journey 

[13:42 ] "Connecting Business Dots from Experience" 

[18:10 ] Aligning Retail and eCommerce Experiences 

[19:49 ] Email List Building Strategy 

[22:02 ] Listen to Mike’s Top Tips! 

 

Full episode notes here: https://ecmp.info/546

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Chloë Thomas