Building a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.

But that’s the fun part of the entrepreneurial journey!

Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.

He went on to build the fastest-growing sporting goods company on the planet.

The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.

On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss:

• Ways of getting the first 100 customers and building a loyal customer base


• Using video marketing to reach more people


• Singular way of staying ahead of the competition


• How Amazon fits into the DTC strategy
  
  

Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on

Linkedin - https://www.linkedin.com/in/cjmeade/

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