Empathy and compassion towards customers and their needs help build a community of loyal customers.

This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.

Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.

On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:

• SMS as a channel to build a community


• Customer experience touchpoints, starting from point-of-discovery to website and packaging


• Subscription model for DTC brands


• Measuring CX
  
  

Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at -

Linkedin - https://www.linkedin.com/in/eliweisss/

Twitter - https://twitter.com/eliweisss

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If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.