Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.

Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.

But just how do you craft a brand narrative that pulls in more loyal customers?

How can a direct-to-consumer business create a narrative that builds a community?

In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to.

We delve deeper into:

• How do you market a product that your users aren’t actively looking for?
  
  


• How do you measure the impact of brand awareness campaigns?
  
  


• How do you find a USP that customers can relate to?
  
  


• What do brand colors have to do with a relatable narrative?
  
  


• How do you keep your community engaged?
  
  

Connect with Matt on LinkedIn - https://www.linkedin.com/in/matt-mullenax-4b4b086/

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