You’ve heard about Direct-to-consumer businesses.



Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising. 

On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.

In this episode, we discuss:

• Jinx’s unique OOH advertising campaign


• The state of OOH advertising in 2021


• Measuring success in OOH advertising


• How to create the perfect billboard


• OOH advertising inspirations

Connect with Terri on LinkedIn.

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Did you know you can connect with consumers through your packaging?

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