New-age DTC brands have changed the way products are built - They build solutions, not products.

They are building solutions to customer problems and not just launching new products with brighter packaging.

Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback.

On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss:

• Limitations of customer feedback from social media
  
  


• Dependable sources of customer feedback
  
  


• Deriving objective insights from subjective feedback
  
  


• The 7P model at Bombay Shaving Company
  
  

Samriddh has great insights to share about marketing and building products on his social channels. Follow him at -

Linkedin - https://www.linkedin.com/in/samriddh/

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