Building a Strong Foundation: The Importance of Owned Media
Description
In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the concept of owned media, which includes channels like your website, email list, blog, and podcast. They emphasize the risks of relying solely on social media platforms and highlight owned media as a secure, long-term asset for businesses. The team explains how owned and social media can complement each other and stress the importance of maintaining and updating owned media to build direct connections and grow with your business over time. Practical advice on content creation, leveraging email marketing, and auditing your owned media are also covered, making this episode a must-listen for small business owners and entrepreneurs.
00:00 Introduction to Owned Media
00:45 Meet the Hosts
01:06 Understanding Owned Media
01:37 Examples of Owned Media
02:32 The Importance of Owned Media
04:28 Email Marketing Insights
08:57 Integrating Owned Media with Social Media
11:36 Evaluating Your Website's Effectiveness
11:55 The Importance of Regular Website Updates
12:20 Customer Feedback and External Audits
12:35 A Memorable Client Story
13:44 Auditing Your Website's Clarity
14:35 Maximizing Content Across Platforms
16:45 The Role of Social Media in Marketing
19:43 Challenges with E-commerce Platforms
21:15 Final Thoughts on Owned Media
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Website: www.moxiecreative.com
United States
