Rebranding Public Safety Foundation: Insights from the Process with Jenifer Odette
Description
In this episode of Behind the Brand, the hosts Taylor, and Kelly from Moxie Creative discuss the importance of branding, especially for public perception. They delve into their recent collaboration with the Public Safety Foundation to help them rebrand. Jenifer Odette, the executive director of the foundation, shares her journey and the impactful community work the foundation does, including youth activities, scholarships, and support for first responders. The episode highlights the importance of a fresh brand identity to align with the foundation’s growth and broadened scope, as well as the specific steps taken in the rebranding process. Jenifer also discusses upcoming initiatives and the expansion of community outposts, thereby showcasing the foundation's commitment to supporting public safety and community well-being.
00:00 Introduction to Today's Episode
00:27 Meet the Hosts and Guest
01:36 Jennifer's Journey to the Foundation
09:11 The Foundation's Impact on the Community
14:33 Supporting First Responders
23:12 Volunteer Firefighters in Small Towns
24:34 The Importance of Rebranding
30:45 Community Engagement and New Initiatives
37:15 Personal Reflections and Advice
39:48 Conclusion and Gratitude
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United States
