In this episode of the Behind the Brand podcast, hosts Taylor and Isabella from Moxie Creative sit down with Joe Berg, also known as Joe Boss, of White Wolf Custom Apparel and Design. Joe shares insights into running a family-owned business in Little Falls, MN, alongside his wife Nancy, and children Cooper and Maddie. The conversation covers the unique dynamics of supporting family-run businesses, the importance of integrating fun into business strategies, and how White Wolf leverages innovative marketing and branding to stand out. Joe also emphasizes the significance of community involvement and effective customer service. Tune in for practical business tips and an inside look at how White Wolf Custom Apparel has grown and thrived by combining family ties with entrepreneurial spirit.

00:00 Introduction to Joe Berg and White Wolf Custom Apparel

00:40 Welcome to Behind the Brand

01:04 Joe Berg's Journey and Family Business

02:12 The Origin Story of White Wolf

06:22 Challenges and Benefits of a Family Business

08:33 Embracing Fun as a Business Strategy

10:32 The Impact of Social Media and Content Creation

13:19 Innovative Approaches and Future Plans

14:19 Standing Out in a Competitive Market

15:11 Supporting Small Businesses

15:40 Fun Fridays and Quick Turnarounds

16:15 Engaging with the Community

18:44 The Importance of Branding

20:35 Community Involvement and Stewardship

23:18 Advice for Aspiring Entrepreneurs

26:35 Where to Find Us

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com