The State of Social Media: Navigating the Ever-Changing Online Landscape
Description
In this episode of Behind the Brand, the Moxie team delves into the fast-evolving world of social media marketing, focusing on strategies tailored for small businesses. They explore effective content trends, the importance of making emotional connections with audiences, and leveraging both user and employee-generated content. Taylor is joined by Gen Zers Isabella and Mackie, the conversation covers generational differences in social media engagement and actionable advice for businesses to improve their online presence. They emphasize authenticity, emotional resonance, and consistent, intentional posting as keys to successful social media marketing.
00:00 Introduction: The Ever-Changing World of Social Media
01:23 Understanding Content Engagement Across Generations
02:57 The Power of Authentic and Raw Content
04:04 Trends and Strategies for Small Businesses
05:08 The Importance of Storytelling in Social Media
07:12 Creating Emotional Connections Through Content
08:48 Challenges and Solutions for Social Media Managers
12:41 Client Involvement in Social Media Strategy
13:43 Client Collaboration and Consistency
14:38 Becoming an Influencer for Your Brand
14:57 Real Estate Social Media Strategies
16:36 The Importance of Local Engagement
18:49 Employee Generated Content
21:07 Creating Engaging Content Series
22:49 Final Thoughts and Key Takeaways
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