Marketing a Chamber of Commerce: Emily Bertram on Strategy, Community & Growth
Description
In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Emily Bertram, Director of Marketing and Communications at the St. Cloud Area Chamber of Commerce and Editor of Business Central Magazine. Emily shares her journey growing up in Central Minnesota and her career path that led her to the Chamber. The discussion covers the unique challenges of marketing for a multi-city chamber, the transition from CVB to Chamber, and the pivotal role of networking, professional development, and advocacy in the Chamber's operations. Emily also talks about the comprehensive array of events the Chamber hosts and the successful collaboration with Moxie on their fresh website launch. The episode concludes with insights on the importance of community involvement and practical steps for businesses to become Chamber members.
00:00 Introduction to Behind the Brand
00:50 Meet Emily Bertram: Marketing Maven
01:50 Emily's Journey to the Chamber
04:30 Transitioning Roles: From CVB to Chamber
08:26 Chamber Events and Networking
11:26 Business Central Magazine
13:37 Smooth Transition and Time Management
13:57 Marketing to Different Communities
16:29 Chamber Membership and Community Involvement
17:39 Website Redesign and Marketing Strategy
21:35 Community and Business Ecosystem
25:50 Conclusion and Contact Information
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United States
