In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics.

Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than lead-gen tools, and the rebellious path of integrating business with personal liberation.

Whether you're a coach, creative, or rebel entrepreneur—this interview will challenge how you see success and show you what's possible when you grow from the inside out.

What we cover:

• Why most coaches get trapped in marketing roles
  

• The problem with the “delusion of more”
  

• How to build a book funnel that scales impact
  

• The difference between expression and embodiment
  

• Rethinking routine, rebellion, and responsibility

This conversation is a call to all business owners, creatives, and rebels to stop playing small and start creating movements with meaning. Whether you’re scaling a coaching practice or seeking deeper alignment in your entrepreneurial journey, this episode is your permission slip to do things differently.  💬

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠ 

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠  

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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