In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message.

This episode is for founders, creatives and anyone feeling the pressure to produce. It’s a reminder that resonance (not reach) is what really moves the needle. That less can be more, and slowing down might just be the most strategic move you make this year.

In this episode, we talk about:

• Collaborative strategy session and creative planning with a new client 

• Tension between rejecting hustle culture and falling back into it unconsciously

• The “more is more” myth in content marketing

• Letting go of pressure to perform and instead prioritising clarity and meaning

• Encouragement for founders to resist industry noise and reconnect with their true message
  

A must listen for anyone questioning the pace, pressure, and purpose behind their content. 💬

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠ 

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IG: ⁠@sophie.on.track.studio⁠

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Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠  

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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