One of the biggest fears I hear from clients, whether they are coaches, counsellors, or creatives, is this: “If I give too much away in my free content, why would anyone pay me?”

In this episode, I get real about that fear. I explain what is really sitting underneath it (it is not just about overgiving), how insecurities around being seen and heard show up for all of us, and the exact framework you can use to confidently share your wisdom without undercutting your services.

If you have ever hesitated to hit publish because you were worried about giving away your best material, this episode will shift how you see your content and help you create with more freedom.

What you will hear in this episode:

• Why giving too much is rarely the real issue
  

• The hidden insecurities holding most creators back
  

• What clients actually pay for (it is not just information)
  

• How to use the What Why How framework so your content lands and still leaves space for your paid work
  

After listening, send me a message on Instagram and tell me what fear has held you back the most from creating.

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠ 

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠  

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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