In this episode, Sophie shares what’s really going on behind the scenes. From securing a game-changing new client in the hospitality space, to confronting a dip in studio bookings and the tough love she had to give herself about running ads.

But this episode goes deeper than business updates. Sophie unpacks a powerful client conversation that reflects a common trap in content creation: Staying safe, surface-level, and scripted. She challenges the short-form mindset that dominates social media and explains how it’s holding business owners back, especially in long-form platforms like podcasting.

You'll get a behind-the-scenes look at her “Wisdom Well Method,” a framework designed to help creators build trust, impact, and revenue by sharing with depth, purpose, and vulnerability (the good kind, not the overshare kind).

What we cover:

• The surprising benefit of time offline
  

• Balancing creative passion with business marketing priorities.
  

• How short-form content culture is conditioning us to speak fast and shallow.
  

• Content that nurtures audiences, builds authority, and outlasts trends.
  

• Letting go of fear around industry judgment and “saying what you mean.”

Whether you’re podcast-curious, content-fatigued, or ready to trade hustle for something more meaningful—this one’s for you.💬

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠ 

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠  

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au