Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston
Update: 2025-02-07
Description
In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader.
We dive deep into:
- The mindset shifts needed to scale from sole trader to company.
- Why niching in business is non-negotiable for premium positioning.
- How to transition from being a generalist to a sought-after specialist.
- Navigating the fears of failure and investing in growth.
If you're a creative entrepreneur or business owner ready to scale, build authority, and master your niche, this conversation is packed with invaluable insights and real talk.
Follow me on Instagram: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Visit my website: www.ontrackstudio.com.au
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