Most founders obsess over revenue, product, and performance. But no one talks about what happens when the pressure breaks you. This episode is that conversation.

In this episode of The Business Strategist, I sit down with Luke Tobin, a three-time exited founder, award-winning entrepreneur, and digital marketing expert turned investor. We go beyond the business playbook and dive deep into the mental and emotional resilience it takes to lead through chaos, recover from failure, and build with an exit in mind. 

From losing £26K in his 20s to scaling and selling his agency for a life-changing sum, Luke opens up about identity crises, burnout, panic attacks, and the wake-up calls that reshaped how he leads—and lives.

If you're building to sell, wrestling with pressure, or wondering what life looks like after the exit, this is the real talk most founders never hear.

If you disappeared tomorrow, would your business survive — or stall? Take the Exit Readiness Assessment to find out. Click here to get your score.

Chapters

00:00 The Mental Performance of Founders

02:55 Luke Tobin's Entrepreneurial Journey

06:04 Learning from Failures

09:04 The Impact of Debt on Mental Health

12:00 Resilience and Mindset in Entrepreneurship

15:03 The Importance of Human Connection in Business

17:50 Old School Hustle vs. Modern Marketing

20:56 Balancing Growth and Operational Challenges

24:09 Building a Strong Leadership Team

29:15 The Importance of Capital and Future Thinking

30:07 Navigating Burnout as a Founder

32:27 Recognising and Overcoming Panic Attacks

34:44 The Hustle Culture and Its Consequences

37:41 Strategic Planning for Business Exits

39:15 Building Value for Potential Buyers

44:49 Emotional Journey After Exiting a Business

48:44 Evolving as a Leader and Mentor

51:51 Key Steps to Prepare for an Exit

56:39 Finding Purpose After Success

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ABOUT THE GUEST

Personal Website: https://www.luketobin.com/

Company website: https://www.tobincapital.co.uk/

LinkedIn: https://www.linkedin.com/in/luketobin/

Instagram: https://www.instagram.com/lukettobin/

Tiktok: https://www.tiktok.com/@lukettobin

X: https://x.com/lukettobin

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Free Resources: Access powerful eBooks, cheat sheets, and proven strategies used to build and scale multiple 8-figure businesses — Get them here

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

YouTube: https://www.youtube.com/adamstrong

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