Most founders think scaling means more marketing, more hustle, and more chaos… but what if real growth comes from doing the exact opposite?

In this episode, I’m joined by Leila Lahbabi, former Strategy Officer at Oliver Wyman, now a sought-after CEO coach and author of Billion Dollar Purpose. 

With decades of boardroom experience and a powerful five-step scaling framework, she’s transforming how high-performing founders scale sustainably—without losing their soul.

I brought Leila on because her take on growth is radically different—and deeply resonant. We unpack what it really takes to build a purpose-led, scalable business without burning out.

As someone who's worked with hundreds of founders, I’ve seen firsthand how strategy, mindfulness, and energy management aren't just “nice-to-haves”—they're the core of sustainable success. 

This conversation challenged me on a personal level, and I know it will do the same for you.

If you disappeared tomorrow, would your business survive — or stall? Take the Exit Readiness Assessment to find out. Click here to get your score. 

Chapters

00:00 The Misconception of Scaling

09:29 The Importance of Purpose in Business

13:40 Understanding the Backend of Scaling

20:11 Leadership and Team Dynamics

25:35 The Role of Mindfulness in Leadership

32:33 Overcoming Inner Barriers to Growth

34:02 Understanding Stakeholder Perspectives

36:24 Exploring Mindfulness and Meditation

40:57 Overcoming Overwhelm as a Founder

46:49 Practical Mindfulness Techniques

52:23 The Billion Dollar Purpose Book

01:00:40 Parenthood as an Asset in Business

01:06:00 Final Thoughts on Scaling with Purpose

🙏 How To Support The Business Strategist 🎙️

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

ABOUT THE GUEST

Linkedin: www.linkedin.com/in/leilalahbabiimpactstrategy

Instagram: https://www.instagram.com/leilalhb

Youtube: https://www.youtube.com/@leilalahbabi

Access to my book billion dollar purpose as well as a free bonus (actionable cheat sheets to apply the methodology): https://www.leilalahbabi.com/billion-dollar-purpose

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

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