Business orientations and emergent orientations

Update: 2007-09-26

Description

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)

Comments

In Channel

The Decision Making Process

2007-10-0107:21

Types of Problem Solving

2007-10-0104:17

Influences on Decisions - Psychological

2007-10-0107:22

Influences on Decisions - Groups

2007-10-0104:25

Reference Groups

2007-10-0102:35

Family Groups and Conclusion

2007-10-0103:31

What Marketing means

2007-09-2606:57

Relationship marketing

2007-09-2602:11

Marketing myths

2007-09-2603:25

Business orientations and emergent orientations

2007-09-2605:55

The external and internal environment

2007-09-2607:09

The Marketing mix and the scope of Marketing

2007-09-2608:44

The External Environment

2007-09-2404:27

Socio-cultural Environment

2007-09-2407:39

Technological Environment

2007-09-2402:47

Economic Environment

2007-09-2407:16

Political Environment

2007-09-2402:55

What is marketing?

2007-07-0607:51

00:00

1.0x

Business orientations and emergent orientations

#box-pro-ellipsis-176734357632846{-webkit-line-clamp:2;}Business orientations and emergent orientations

Business orientations and emergent orientations

Stephen Humphrey

Business orientations and emergent orientations