The external and internal environment

Update: 2007-09-26

Description

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

Comments

In Channel

The Decision Making Process

2007-10-0107:21

Types of Problem Solving

2007-10-0104:17

Influences on Decisions - Psychological

2007-10-0107:22

Influences on Decisions - Groups

2007-10-0104:25

Reference Groups

2007-10-0102:35

Family Groups and Conclusion

2007-10-0103:31

What Marketing means

2007-09-2606:57

Relationship marketing

2007-09-2602:11

Marketing myths

2007-09-2603:25

Business orientations and emergent orientations

2007-09-2605:55

The external and internal environment

2007-09-2607:09

The Marketing mix and the scope of Marketing

2007-09-2608:44

The External Environment

2007-09-2404:27

Socio-cultural Environment

2007-09-2407:39

Technological Environment

2007-09-2402:47

Economic Environment

2007-09-2407:16

Political Environment

2007-09-2402:55

What is marketing?

2007-07-0607:51

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The external and internal environment

#box-pro-ellipsis-176734360067459{-webkit-line-clamp:2;}The external and internal environment

The external and internal environment

Stephen Humphrey

The external and internal environment