Relationship marketing

Update: 2007-09-26

Description

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

Comments

In Channel

The Decision Making Process

2007-10-0107:21

Types of Problem Solving

2007-10-0104:17

Influences on Decisions - Psychological

2007-10-0107:22

Influences on Decisions - Groups

2007-10-0104:25

Reference Groups

2007-10-0102:35

Family Groups and Conclusion

2007-10-0103:31

What Marketing means

2007-09-2606:57

Relationship marketing

2007-09-2602:11

Marketing myths

2007-09-2603:25

Business orientations and emergent orientations

2007-09-2605:55

The external and internal environment

2007-09-2607:09

The Marketing mix and the scope of Marketing

2007-09-2608:44

The External Environment

2007-09-2404:27

Socio-cultural Environment

2007-09-2407:39

Technological Environment

2007-09-2402:47

Economic Environment

2007-09-2407:16

Political Environment

2007-09-2402:55

What is marketing?

2007-07-0607:51

00:00

#box-pro-ellipsis-176734359649929{-webkit-line-clamp:2;}Relationship marketing

Relationship marketing

Stephen Humphrey

Relationship marketing