The External Environment

Update: 2007-09-24

Description

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.37-8)

Comments

In Channel

The Decision Making Process

2007-10-0107:21

Types of Problem Solving

2007-10-0104:17

Influences on Decisions - Psychological

2007-10-0107:22

Influences on Decisions - Groups

2007-10-0104:25

Reference Groups

2007-10-0102:35

Family Groups and Conclusion

2007-10-0103:31

What Marketing means

2007-09-2606:57

Relationship marketing

2007-09-2602:11

Marketing myths

2007-09-2603:25

Business orientations and emergent orientations

2007-09-2605:55

The external and internal environment

2007-09-2607:09

The Marketing mix and the scope of Marketing

2007-09-2608:44

The External Environment

2007-09-2404:27

Socio-cultural Environment

2007-09-2407:39

Technological Environment

2007-09-2402:47

Economic Environment

2007-09-2407:16

Political Environment

2007-09-2402:55

What is marketing?

2007-07-0607:51

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#box-pro-ellipsis-176734931296067{-webkit-line-clamp:2;}The External Environment

The External Environment

Stephen Humphrey

The External Environment