What is marketing?

Update: 2007-07-06

Description

Stephen asks 'What is Marketing?'. This podcast covers chapter 1 in your textbook.

Comments

In Channel

The Decision Making Process

2007-10-0107:21

Types of Problem Solving

2007-10-0104:17

Influences on Decisions - Psychological

2007-10-0107:22

Influences on Decisions - Groups

2007-10-0104:25

Reference Groups

2007-10-0102:35

Family Groups and Conclusion

2007-10-0103:31

What Marketing means

2007-09-2606:57

Relationship marketing

2007-09-2602:11

Marketing myths

2007-09-2603:25

Business orientations and emergent orientations

2007-09-2605:55

The external and internal environment

2007-09-2607:09

The Marketing mix and the scope of Marketing

2007-09-2608:44

The External Environment

2007-09-2404:27

Socio-cultural Environment

2007-09-2407:39

Technological Environment

2007-09-2402:47