"The enlightening part is where the implicit feelings don't match the explicit sayings that people are giving. And I think that's the area where people need to start looking at, and therefore why it's so important that we do actually try to get implicit responses from people as well as their explicit."

Neurotech® is different to any other people analytics platform thanks to the unique science behind it. In this episode of Truthsayers Neurocast™️ Andy Dean, Co-Founder of Truthsayers, chats with Cognitive Scientist, Dr Alastair Goode about the power behind Neurotech®️ that can unlock the truth.

Alastair has been a key advisor in the development of the Neurotech®️ platform and here explains the difference between the Implicit and Explicit methodology used to capture the truth of how people really feel.

Dr Alastair Goode is one of the world's foremost leading experts on Implicit methodology and one of our Advisory Board members. Alastair is regularly sought out as a keynote speaker and has won multiple awards in research and media. Alastair pioneered implicit in the consumer research space and has helped us to secure our world leading status as an implicit Neurotech® platform in the HR space.

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