"... even if you're not consciously perceiving something, it is definitely being registered somewhere in your brain, even if it's not being quite translated to a conscious perception. So it's definitely possible to adapt to things that you're not aware that you're seeing"

In this episode of Truthsayers®️ Neurocast™️, Lauren Henry, Associate Director at Sensory Dimensions, joins Andy Dean, CFO of Truthsayers® to chat about the amazing power of our non-conscious mind and new methods that are being used in sensory research to better understand purchasing psychology.
Lauren Henry sits on our Advisory Board at Truthsayers®️ and provides essential neuroscientific insight and knowledge to inform the development and data analysis of Neurotech®️ products. Here, Lauren provides a clear explanation of implicit methodology and explains how she has been using both implicit and explicit research methods to enable her clients to understand the real drivers that influence how consumers shop.

❇️  Find out more about Sensory Dimension:  https://www.sensorydimensions.com

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