Chapter 2 Episode 18: Marketing The Unseen with Kuda Ngoma
Update: 2025-05-12
Description
How do you market something people can't touch, feel, or instantly benefit from—like insurance?
In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance.
We unpack:
• The psychology behind marketing unsought products
• Creative ways to build trust in skeptical markets
• Why storytelling and education are critical tools
• Lessons from real campaigns that worked (and some that didn't)
If you're in the business of selling the invisible—this episode is for you.
Listen now on:
Spotify | Apple Podcasts | YouTube
Don't forget to subscribe and share!
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