In-Depth Interview with Mary L Gumbi, Brand and Marketing Manager at Amiran Zambia 🎙️

Tune in for an insightful episode where we sit down with Mary L Gumbi to discuss B2B marketing in Zambia's agriculture industry. In this episode, we cover:

🔹 Understanding B2B Marketing in Agriculture: Explore the unique aspects of marketing within Zambia's agriculture sector.

🔹 Role of Marketing in Agriculture: Learn how effective marketing strategies can drive growth and sustainability, and understand the crucial role of branding.

🔹 Challenges and Opportunities: Identify common challenges faced by marketers and discover opportunities for growth in Zambia's agriculture industry.

🔹 Digital Transformation in Agriculture Marketing: See how digital technology is revolutionizing marketing strategies in agriculture, with key tools and strategies for B2B marketers.

🔹 Sustainable Marketing Practices: Find out how marketers can promote sustainability within the agriculture sector.

🔹 Collaboration and Partnerships: Understand the importance of partnerships and collaborations, with examples of successful initiatives.

🔹 Future Trends: Get a glimpse of the future trends in B2B marketing for the agriculture industry, particularly in Zambia.

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