🎙️ Tune in for a riveting episode of The Marketing Pulse Podcast, where we're joined by Tanya Fooks. With a rich background in various marketing domains, Tanya delves into her evolution within the marketing sphere, culminating in her passion and specialization in customer marketing within the SaaS sector.

- *Journey to Customer Marketing*: Trace Tanya's explorative path through the marketing world, leading to her deep-seated commitment to customer marketing, where she has made her most significant impact.

- *Comparative Insight*: Tanya provides a candid look into the marketing landscape of Zambia versus the UK, expressing her concerns over Zambia's lagging marketing practices and the critical need for advancement.

- *Beyond Vanity Metrics*: With a focus on tangible outcomes, Tanya advocates for a shift in perception within Zambian marketing circles—emphasizing the importance of moving away from "brand marketing" to marketing that delivers real business and financial results on the bottom line.

This episode offers a unique perspective on the transformative potential of customer marketing and the urgent call for markets like Zambia to adopt more results-driven marketing strategies. Join us for an enlightening conversation with Tanya Fooks and discover the impact of strategic customer marketing. #CustomerMarketing #MarketingInsights #TheMarketingPulsePodcast 🎧