Choosing the Right Email Marketing Platform
Description
In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business.
We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mobile optimization.
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00:00 Introduction and Overview
6:27 Choosing an Email Marketing Platform
9:13 Considerations for Selecting a Platform
15:55 Take Advantage of Free Trials
22:38 Integrating Other Marketing Channels
30:45 Audience Segmentation and Personalization
36:58 Mobile Optimization
43:12 Thank You for Listening!
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Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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