In this episode, James Akers interviews Jacqueline Ewers, the Digital Culture Network Tech Champion for Email Marketing.

They discuss:

• What does email marketing mean and why it should be at the heart of your digital marketing mix
• How to avoid the “leaky bucket” syndrome by strategically capturing contact details at every touchpoint
• Why testing is essential to improve results and how Jacqueline can help

Links and resources discussed in this episode:

• Download the transcript for this episode (Word document)
• 10 ways to make your email marketing more sustainable - discover steps you can take to make your email marketing more sustainable
• How regulation GDPR/PECR affects email marketing and why it is important - On demand webinar to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.
• Revitalise your email marketing – grow and engage audiences with email - On demand webinar including practical tips and best practice examples to help you optimise your email marketing
• Introduction to email marketing automations - On demand webinar to explore how automations can help you to work more efficiently to achieve your goals
• The five essentials of collecting contact data - find out how to set up and grow, and collect a contact database starting with these 5 essentials
• How to use UTM Parameters to track marketing activity - what are campaign parameters and why are they useful? Also, generate your own links with our template
• Canva for non-profits – Create assets for your emails for free
• Email marketing platforms - a list of providers
• Find more email marketing resources in the Digital Culture Network knowledge hub

Music by ⁠⁠SHAR