In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.

We discuss:

• What support is available for creative and cultural professionals in England


• The changes we’ve seen in Social Media over the past 12 months


• Top tips and recommended actions for anyone working in Social

The following links are resources were discussed in this episode:

• Digital Culture Network Knowledge Hub – Over 230 free resources


• What goes into a social media strategy? - A webinar for anyone working in the creative and cultural sector who wants to create a social media strategy but isn’t sure where to start.


• Reaching Your Audience: Making Your Meta Ads More Effective - How to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.


• When Gen-Z writes the marketing script: Royal Armouries edition


• Museum Creepy Doll Contest from Colchester and Ipswich Museums


• BRAT vs DEMURE: Classical Edition from Southbank Centre


• Gen Alpha content example: Nutter Butter on TikTok


• Sign up to the Digital Culture Network newsletter

Music by SHAR