In this episode, ⁠James Akers⁠ interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

We discuss:

• What is a strategy and why you shouldn't fear one


• Useful frameworks to help build your strategy


• Top tips from Ollie's experience in the creative and cultural sector

The following links and resources were discussed in this episode:

• 5 reasons why creative and cultural organisations need a digital strategy


• Theory of Change (ToC) - A guide and template


• Objectives and Key Results (OKRs) model -
  Getting started with objectives and key results


• MoSCoW method -
  3 Prioritisation Techniques for Arts Marketeers


• What is the Pareto 80/20 principle? - Roughly 80% of consequences come from 20% of causes


• Why are you measuring that? - Webinar recording to
  learn how to define and track the metrics for different audience actions


• Content strategy development: Aligning content with a marketing funnel - Webinar recording with
  techniques for developing a content marketing strategy


• Influencer insights: How Mary Spender reached 750k subscribers on YouTube - Article where Ollie interviews George Spender about the process and what he has learned along the way

Music by ⁠SHAR