In this episode, James Akers interviews Jack Roscoe⁠, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.

We discuss:

• Designing effective audience surveys by focusing on clear objectives, tailoring questions to different audiences, and utilising tools like Illuminate and Microsoft Forms


• Methods to boost survey participation, including face-to-face interactions, staff training, and creating concise, engaging surveys


• Top tips from Jack’s experience in the creative and cultural sector

The following links and resources were discussed in this episode:

• Download the transcript for this episode (Word document)


• Increase your audience surveys and improve survey data - Jack's webinar exploring tips and tactics to collect more audience surveys for a variety of organisations.


• How to decide your survey targets and improve your sampling - Jack's article including a step-by-step guide to determining an appropriate number of surveys to aim for.


• National Museums Liverpool - Understanding Audiences - an interview with Wesley Thistlethwaite, Insight and Analysis Manager at National Museums Liverpool, on his role working with audience data.


• Freelancer Directory - Arts Marketing Association - a useful resource to find freelancers, including evaluators and audience consultants.


• Tomorrow's Audience Indigo Share: Hot Topic - this sector-wide audience survey makes a number of useful recommendations on how to reach, grow, and better cater to new audiences, backed up with solid data.


• Illuminate by Arts Council England - an overview of Illuminate including links to FAQs and to download a list of the mandatory and optional questions.


• Impact & Insight Toolkit - an alternative platform for National Portfolio Organisations to collect surveys, with templates containing the mandatory questions, along with the ability to write your own questions and more flexibly redesign surveys.


• Culture Counts to Illuminate Conversion Service Guide - a guide to the free survey data export service for Impact and Insight Toolkit users, creating data files that are formatted and ready to be uploaded directly into Illuminate.


• ⁠Connect with Jack on LinkedIn⁠ and enjoy his videos.