In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.

We discuss:

• What free and low-cost tools can be used to create high quality content
• How Dean can support you in your content creation skills development
• Top tips from Dean’s experience in the creative and cultural sector

Links and resources discussed in this episode

• Download the transcript for this episode (Word document)
• Smartphone photography: Taking great photos for your online shop (Webinar on Tuesday 8 April 2025) - how to improve your product imagery using just a smartphone and grow your online sales
• Using digital solutions to make your facility more accessible: Ensuring visitors feel confident - This resource explains how videos and images are a great way to communicate your access offer, making sure every visitor feels confident in enjoying the space without the worry of how they'll navigate it.
• From Fandom to Funds: How the Tank Museum is Transforming Museum Fundraising
• Video editing platforms: CapCut, DaVinci Resolve, Final Cut Pro
• Canva for non-profits - Create social media posts, presentations, infographics, thumbnails, reports, posters, flyers and signage - for free.
• Edit it yourself: a practical guide to video editing (on demand webinar) - Learn basic video editing for social media content.
• How to make YouTube, TikTok or Instagram videos your audience will love (on demand webinar) -  Learn how to create short form video content using only your smart phone.
• Crafting audience personas for creative and cultural organisations on YouTube  - An effective way to expand reach and engagement on platforms like YouTube, Instagram, or LinkedIn, is through developing well-defined audience personas. This handy step-by-step guide walks you through the entire process, from start to finish.
• Get the YouTube audience your videos deserve! (on demand webinar) - How to improve you digital content and grow your audience.

Music by ⁠⁠SHAR