🎙️ Episode 234 – Consumer Search Behavior: Where Are Your Customers?

Search behavior is changing—but is your business keeping up?

In this eye-opening episode, the Marketing Guides break down key insights from BrightLocal’s latest Local Consumer Review Survey and explore where consumers are really searching in 2025. Spoiler alert: Google still dominates—but there’s more to the story.

We dig into:

• 🔍 Why 80% of local searches still start on Google
• 🤖 The real (and overhyped) impact of AI tools like ChatGPT on search
• 📱 How Gen Z, Millennials, and Boomers actually search differently
• 🎥 Why YouTube and video content are a trust-building goldmine
• 📞 The one mistake that’s silently killing your leads: slow or no response

Plus:

• ✅ Why having accurate contact info beats price and reviews
• 🌟 How recent and replied-to reviews build buyer trust
• ⚠️ Why optimizing for AI search doesn’t mean abandoning classic SEO

Whether you’re a seasoned marketer or a small business owner trying to get found online, this episode will help you understand where your customers are looking—and how to make sure they find you.

👉 Don’t miss this essential breakdown of search behavior trends that could make or break your visibility in 2025.

🎧 Listen now and subscribe for more expert insights each week!

📎 Visit our websites:

• Jeff Stec | Tylerica Systems Marketing → https://tylericasystems.com
• Paul Barthel & Ken Tucker | Changescape Web → https://changescapeweb.com
• Ian Cantle | Outsourced Marketing → https://outsourcedmarketing.ca

🔖 #SearchBehavior #SmallBusinessMarketing #LocalSEO #MarketingTips #GoogleSEO #AIandSearch #YouTubeMarketing #GenZMarketing #ConsumerTrends #MarketingGuidesPodcast