Crafting Cold Email Playbooks That Drive Success with Michael Maximoff - Ep 17
Update: 2024-10-16
Description
David Kreiger chats with Michael Maximoff, the owner of Belkins, a top-ranked B2B Lead Generation Agency. Michael specializes in creating budget-smart strategies that deliver impactful growth solutions for clients and is also the driving force behind the newsletter "From Zero to Agency Hero" and the voice of the popular Growth Podcast.
In this episode, we dive into:
- Cold Email Playbooks for Sales Teams: the most important thing in the outreach approach (is not personalization!), how to start building a cold outreach playbook for your team, defining a strategy to engage and nurture your leads, how to generate appointments with higher buying intent, deciding when to do cold calling and when to do cold emailing, omnichannel vs. multichannel outreach approach, the hidden cost of AI in SDR teams and how your team can improve email deliverability.
- Rapid Fire Q&A
Connect with Michael Maximoff:
https://www.linkedin.com/in/michael-maximoff/
Connect with David Kreiger:
https://www.linkedin.com/in/davidkreiger
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https://www.linkedin.com/company/sell-like-a-leader-podcast/
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