Crafting Cruelty-Free Success with Into The Eve, utilising social media virality - Zoe Tildesley

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Zoe Tildesley of Into The Eve (intotheeve.co.uk). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode of "Diaries of Badass Bosses," hosts Penny and Tigz engage in a lively conversation with Zoe Tildesley, the founder of Into The Eve, a rapidly growing company specializing in cruelty-free, vegan, and eco-conscious soaps and body products. Zoe shares her journey from starting her business in a spare bedroom to expanding into a workshop with a growing team and a large social media following. She candidly discusses her motivations, the importance of sticking to one's morals in business, her experiences with virality on TikTok, growing a social following of over 180,000, as well as serving thousands of loyal customers around the world, and her tips on sustainability in product-based businesses.

Key Takeaways:

- Starting small and growing organically can lead to significant success in the beauty industry

- Embracing social media platforms like TikTok and Instagram can help businesses gain a following and attract customers

- Maintaining a strong commitment to sustainability and eco-friendly practices is essential for environmentally conscious entrepreneurs

- Adjusting employee roles and staffing decisions based on business needs is crucial for growth and efficiency

- Taking risks, moving forward, and not resting on potential achievements are key mindsets for successful entrepreneurs

Chapter Breakdown:

00:03 Introduction to the "Diaries of Badass Bosses" podcast

03:55 Discussion about TikTok's impact and potential benefits for businesses

09:08 Introduction of guest Zoe Tildesley, founder of Into The Eve

09:57 Zoe's journey to embracing soap making and the origin of her company

14:02 Growth of the business and transition to seasonal product drops

17:35 Insights into Zoe's work-life balance and challenges of unplugging

18:21 Addressing sustainability in business and personal learnings

21:03 Expanding the team and lessons learned about staffing and employee roles

23:08 The influence of Zoe's family background on her entrepreneurial spirit

24:24 Maintaining brand excitement through monthly product drops

27:27 Quick-fire round of questions and Zoe's former swimming accomplishments

29:49 Zoe's spontaneous lifestyle and future dreams of travel and business growth

34:17 Taking risks, moving forward, and not resting on potential achievements

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠penny@the-plattform.com⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠bookings@tigzrice.com⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠connorwells@connorwells.com⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠Penny@diariesofbadassbosses.com⁠