Crafting the Perfect Press Release: Expert Tips for Engaging Headlines, Compelling Content, and Effective Distribution

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠⁠⁠the-plattform.com⁠⁠⁠).

Produced by Connor Wells (⁠⁠⁠connorwells.com⁠⁠⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Penny discusses the importance of writing a perfect press release. She provides tips and insights on various aspects of press release writing, including attention-grabbing headlines, factual first paragraphs, the use of embargos, including quotes, adding details and testimonials, case studies and expert opinions, creating a roundup and call to action, and providing contact information. She also emphasizes the importance of finding an interesting news hook and avoiding excessive branding in press releases. She encourages listeners to craft their own stories and shares her availability for consultancy.

Key Takeaways:

- A well-crafted press release with an attention-grabbing headline is crucial for engaging journalists effectively

- Use descriptive words and factual information in a press release, avoiding words like "unique"

- Adding quotes from the managing director and testimonials from experts or customers can provide emotional depth and value

- Include a strong call to action and links in the press release for effective online news distribution and SEO benefits

- Provide contact information and an "about us" section to give journalists necessary details and background information

Chapter Breakdown:

00:00 Introduction and Importance of Press Releases

02:00 Writing an Attention-Grabbing Headline

03:27 The First Paragraph: Factual Information

04:52 Using Embargos and Immediate Release

05:44 Including Quotes for Added Value

07:37 Adding Details and Testimonials

09:01 Including Case Studies and Expert Opinions

09:59 Roundup and Call to Action

11:27 Notes to Editors and Contact Information

12:21 Finding an Interesting News Hook

13:16 Subject Line and Branding

14:32 Crafting Your Own Story

15:01 Conclusion and Call to Action

You can also find us on Instagram ⁠⁠@diariesofbadassbosses⁠⁠, Facebook at ‘⁠⁠DOBB Podcast⁠⁠’ and LinkedIn at ‘⁠⁠Diaries Of Badass Bosses⁠⁠’.

Subscribe to our podcast on ⁠⁠Spotify⁠⁠/⁠⁠YouTube⁠⁠/⁠⁠Apple Podcasts⁠⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠⁠penny@the-plattform.com⁠⁠ Insta: ⁠⁠@the.plattform⁠⁠ Facebook: ⁠⁠The.Plattform⁠⁠ LinkedIn: ⁠⁠Penny Joyner-Platt⁠⁠

Connor Wells – ⁠⁠connorwells@connorwells.com⁠⁠ Insta: ⁠⁠@cjw_hq⁠⁠ Facebook: ⁠⁠Connor Wells⁠⁠ LinkedIn: ⁠⁠Connor Wells⁠⁠

For Podcast enquiries, contact Penny at: ⁠⁠Penny@diariesofbadassbosses.com⁠