Dominate Your Niche Market: Proven Strategies for Understanding and Tailoring to Your Target Audience

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠).

Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Tigz Rice and Penny Joyner-Platt discuss the importance of understanding niche audiences and how to dominate the marketplace by honing in on your niche market. They emphasise the need for research and understanding what you offer and who you offer it to. Creating customer profiles and personas is crucial for tailoring your messaging and marketing efforts. Gathering customer feedback and monitoring competitors are essential for staying relevant and evolving with your niche. The key takeaways include the importance of research, feedback, case studies, and understanding your market, as well as the need to create personas and tailor your messaging to different audience segments.

Key Takeaways:

- Research and understand your niche market to dominate the marketplace.

- Create customer profiles and personas to tailor your messaging and marketing efforts.

- Gather customer feedback and monitor competitors to stay relevant.

- Evolve with your niche and continue to be the solution for your audience's pain points.

Chapter Breakdowns:

00:00 Introduction and Updates

01:59 Understanding Niche Audiences

06:14 Creating Customer Profiles

09:32 Gathering Customer Feedback

13:23 Tailoring Content to Niche Audiences

15:41 Evolving with Your Niche

17:08 Summary and Takeaways

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠penny@the-plattform.com⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠bookings@tigzrice.com⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠connorwells@connorwells.com⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠Penny@diariesofbadassbosses.com⁠