Mastering SEO and PPC: Digital Marketing Insights from Expert on Organic Reach, Website Optimisation, and Entrepreneurship - Carl Darnell

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Carl Darnell of crdone. (crdone.digital). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, the hosts discuss the importance of organic reach and the challenges of SEO. They introduce their guest, Carl Darnell, who shares his background and journey into digital marketing. Carl talks about his experience as a digital nomad and the common pitfalls in SEO. He explains the basics of SEO and the importance of website structure and user experience. The timeline and expectations for SEO results are discussed, as well as the introduction to pay per click (PPC) advertising. Carl shares insights into competitor bidding in PPC and gives a glimpse into his day as an entrepreneur. The importance of investing in employee training and development is highlighted, and Carl shares his best business accomplishment. He also reveals a personal project of restoring his house and discusses the return of his podcast.

Key Takeaways:

- Organic reach is important for businesses to be visible and SEO plays a crucial role in improving online presence.

- SEO is a data-driven process that requires continuous monitoring and improvement.

- Paid ads, such as PPC, can complement SEO efforts and provide quick results, but should be seen as an investment.

- Understanding the target audience and creating a user-friendly website structure are key to successful SEO.

- SEO results take time and require ongoing effort, and maintaining high rankings is as challenging as achieving them.

- Investing in employee training and development can contribute to business growth and success.

Chapter Breakdowns:

00:00 Introduction and Importance of Organic Reach

03:47 Challenges and Misconceptions of SEO

06:11 Guest's Background and Journey into Digital Marketing

10:41 Digital Nomad Experience

13:45 Common Pitfalls in SEO

16:19 What is SEO?

19:37 Importance of Website Structure and User Experience

22:19 Timeline and Expectations for SEO Results

23:45 Introduction to Pay Per Click (PPC)

26:37 Competitor Bidding in PPC

28:55 A Day in the Life of an Entrepreneur

33:02 Investing in Employee Training and Development

40:08 Best Business Accomplishment

41:46 Restoring a House

42:45 Return of the Podcast

45:14 Invitation for Future Questions and Topics

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠penny@the-plattform.com⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠bookings@tigzrice.com⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠connorwells@connorwells.com⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠Penny@diariesofbadassbosses.com⁠