In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.

They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.

The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.

Tune in to learn how to make your workshops engaging, achieve tangible results, and turn attendees into long-term customers.

In this episode, we cover…

01:43 How to build a sustainable business with workshops

02:38 Overcoming common fears and misconceptions about workshops

03:39 Why you should host workshops

06:37 Workshop ideas and success stories

11:01 Effective workshop promotion strategies

13:08 How to simplify the workshop process

14:34 Repurposing workshops for long-term success

Links and resources mentioned:

Listen to the Chaos to Conversations Podcast

Meet Melanie Battistelli

Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue.

Connect with Melanie Battistelli

Instagram: @duxburydigital

Website: https://duxburydigital.co/

Meet Branda Villacob

Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals.

Connect with Branda

Instagram: @therelevantcollective

Website: https://www.therelevantcollective.com/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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