Creative Hit Ratios, Reporting Hacks & the Truth About Hook Rate
Update: 2025-05-15
Description
In this episode of Marketing Mindset, I’m joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands.
- Why hook rate and CTR don’t always predict performance
- His exact reporting structure for tracking new customer growth
- A scrappy influencer hack that landed his brand in front of A-list celebrities
- How to iterate creative the right way (hint: it’s not headline swaps)
We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta’s definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.
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