From 50K to 100K MRR: Optimizing Your Agency for Sustainable Growth
Update: 2025-09-11
Description
In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout.
We talk about:
- Why optimization is the theme of scaling past $50K MRR
- How to upgrade your team without bloating headcount
- Avoiding the churn-and-burn trap by focusing on retention and delivery
- The biggest mindset shift agency founders must make to avoid bottlenecking growth
- The power of compounding activities like SEO, referrals, and systemized upsells
Whether you're in growth mode or approaching the $100K/month milestone, this episode is packed with insights on how to build the systems, team, and mindset that actually support your next level.
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